Ritual Chocolate
Brand Strategy, Identity, Packaging,
Brand Strategy, Identity, Packaging,
Bean-to-bar beautification
I lead designed the identity and packaging for Ritual, a bean-to-bar chocolaterie in Park City, Utah. Through extensive (and delicious) competitive analysis, we conceptualized a design system that optimized shelf presence and innovated a unique packaging die that best fit the outdoor lifestyle. Our final product fulfilled mission objectives and was featured in Communication Arts and The Dieline.
Visual terroir
Through design system and strategic design nuances, we paired each box design with the country of origin and respective flavor profile contained within.
