Dónde
User Experience, User Interface, Identity, Brand Strategy, Marketing,
User Experience, User Interface, Identity, Brand Strategy, Marketing,
In addition to providing design leadership in the Dónde app, I spearheaded our branding and marketing expressions, ensuring a holistic brand expression at every point in the sales funnel.
Explaining a travel-based, fintech platform is no simple task, so it was imperative to coordinate a strategic unveiling of the product’s complexity at every touchpoint down the funnel.
Making the world think where next
Sophisticated fun
Starting with our logo, Dónde’s visual identity is intended to reflect the simplicity and adventurousness of which users could expect in-app. Our vibrant design system provided a scalability that matches the breadth of possibilities users have come to expect.
Through our marketing emails, social media, and SWAG, we made sure to meet our audience with the right messaging wherever they are in our funnel.
Godonde.com
Our persona-driven messaging on our marketing site reduce confusion across prospect types. By segmenting Dónde for Business, we saw a drastic increase in conversion rates of our targeted HR decision-makers.